Digital transformation

Digital transformation: opportunities to survive the crisis

What digital transformation means?

Digital transformation is the process of integrating digital technologies into every area of business.

It is an important and fundamental process that leads to the evolution of the way of managing the business and the company, on a both practical and organisational level.

This allows you to get the most out of the possibilities of digital technologies: their impact on the world makes them essential to keep pace not only with the current needs of companies but, in particular, with those of the future.

The goal of the digital transformation (both in general and in this moment of Covid19 emergency) is to be – consistently with the times we are living in – ready to change ( whether it is unexpected or the result of a slower process), transforming crisis into opportunity.

How’s that?

By reviewing the offer of your business, so that it adapts to the changing needs of the user, simplifying and speeding up every part of the digital process.

Among the multiple advantages of digital transformation for businesses are greater agility and increasing innovation, qualities that are essential today to survive in a highly competitive world.


Digital Transformation and Business Continuity

Digital Transformation

It is extremely important to introduce new business models based on the concept of digital transformation.

This is mainly done through the implementation of Business Continuity.

Business Continuity is the capacity of a company to continue performing even after an emergency event. This can be more or less traumatic, undermining the stability of the entire production system or part of it.

It must not be confused, as sometimes happens, with the concept of smart working: there is in fact an important and significant difference between the two models of business approach.

As we all know, smart working is the practice of freely choosing the right time and place to do your work, even from home, focusing on objectives and results rather than working hours.

It is not a directly way to apply digital transformation, but a mere tool among many others.

That’s why companies should focus on Business Continuity, without stopping at the more restrictive concept of “smart working”, which is functionally incomplete.

What to do in the case of problems

In fact, in the case of unexpected external events (such as a sudden pandemic), it is important for the company to be capable of carrying on the business, or, at least, to ensure that the damage will not significantly (and sometimes even irreversibly) undermine the stability of the business itself.

Digitalisation is one of the key elements of Business Continuity, but not the only one. Business Continuity, indeed, is guaranteed (or in any case supported) by a wide range of factors going from human resources management to the implementation of efficient resources even in times of crisis.

It is the concept of resilience, the capacity to resist and reinvent itself despite traumatic events.

So this is what the company should do – in a practical way – to find itself ready for this kind of events and to leverage an effective business continuity that encourages production processes through digital transformation:

  • identifying potential risk factors, threats and dangers;
  • digitalizing your processes to the maximum through targeted and precise business planning;
  • ensuring that safety for operation and production capacity is always guaranteed.

Digital transformation costs and the company figures who deal with it

Business Continuity
Business Continuity, Digital Transformation and Business Roles

In order to make the digital transformation process a reality, it is necessary to ask the following questions:

  1. Which are the costs of digitalization and how do they appear?

The costs are related to the aspects of:

  • customization and implementation of the digital solution;
  • compliance with the regulations in place in the country.
  1. Which corporate profiles are involved in digitalization

The profiles are multiple. In the foreground they stand out specifically:

  • The Chief Information Officer -CIO- together with the Chief Technology Officer -CTO- work together to keep the different IT resources of the company up to date and adapt them to the different areas,
  • The Digital Crisis Manager. Responsible for managing the crisis by focusing on alternative solutions and opportunities.
  • Developers: Web developer, app developer, software developer.

Risks of an unplanned digitalization and tools for transformation

The risks of an unplanned digitalization are likely to result in considerable losses of money, with consequent (and no less important) damage to the corporate image. The greatest risk is that of not being able to cope with the crisis, which is increasingly probable in an ever-changing world, where, thanks to the high competitiveness of the market, not being able to handle violent and unexpected events can have negative consequences on the company’s stability.

An unplanned digitalization results, among other things, in:

– the failure or incomplete optimization of each process;

– the application of technologies without a complete analysis of its real impacts, and without analysing the state of the art;

– the lack of real compromise and stakeholder participation;

– the critical implementation of contradictory policies or processes, and therefore in conflict with the optimisation of resources;

– the development of such emotional states of fear and stress that some people may see this as a threat to their jobs.


Thanks to moltosenso, companies are able to efficiently and intelligently accelerate the digital transformation process.

Contact us to learn more or to simply get more information.

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